The Department of Tourism promotes the resource of Tolmo de Minateda throughout Spain so that it is linked to the brands # Hellín2Patrimonios and # HellínDestinoSeguro
Hellin. 17 July 2020.- Hellín City Council intends that this summer, and within the new normal and sanitary measures that are being taken in all sectors, tourists choose our city as a safe destination and the brand of “Hellín” is reinforced 2 Patrimonies ”. To do this, it has launched a campaign in important radio and television networks at regional and national level., with the aim of capturing the national tourist from Madrid and the hiker who is vacationing in nearby areas such as the Murcia region. El Tolmo de Minateda is once again the central reason for these announcements.
The mayor began stating that "with this pandemic we have had to reinvent ourselves and put ourselves on the market, tourist attracting visitors safely to our city, which is also in a strategic place. This campaign will therefore go abroad, but we have in mind others more directed to the local and provincial media dedicated to commerce or agriculture. All have the objective that the activity of our city grows ".
Then the councilor María Jesús López explained that "after establishing our health protocol with # HellínDestinoSeguro, adhere to the seal "Responsible Tourism”And have begun to carry out routes and tourist attention with the necessary prevention, the time had come to apply this new normality that we are now living and invite our local tourists to get to know Hellín, its two UNESCO heritage sites and all the attractions we have that have always been there ”.
"With this new campaign we are looking for the national tourist, we want to tell you that Hellín is a safe destination and that you can enjoy with all the guarantees of our two assets. Therefore, we have addressed the main issuing market, Madrid, the capital of Spain, and during the beginning of the month of July and coinciding with the first operation, we have issued several spots on national radio stations, specifically in the 40 Main and in the Radio Inter Barometer with Albert Castillón, who has also interviewed personalities linked to our city who have valued the Hellín brand ".
The mayor of Tourism added that "now we begin the second phase, address the tourist who is already moving or enjoying the beaches of Murcia and surroundings and that is why we will launch a campaign with a spot on Murcian Television from next Monday, a high quality piece that has been commissioned from the film production company Prosonarte, directed by Ismael Olivares ”.
"During these months of July and August, all holidaymakers in the Murcia region will rediscover the Tolmo de Minateda and Hellín, they'll see it like they never have before, with unpublished images and a quality of filming with the intention of stopping, that they visit this city on the way and enter Hellín to know our two heritages. The economy, the businesses of our city need this tourism and that is why we bet on the tourists that we have near. They are the ones we invite you to come and consume in Hellín, and that they have the guarantee of being in a safe destination ”.
The director of the spot, Ismael Olivares, He explained that "recording in the Tolmo de Minateda has been very emotional, not only for being from Hellín, but because the Archaeological Park has a halo of mystery and a wealth of lighting and technique very conducive to this type of film shoot. We are very happy with the result and for having been able to work with the most advanced technical and human team in our country.. It is a pride and a pleasure ”.